Research & Marketing Materials Customized for Your Station
Available Online, On-Demand
Public TV underwriting departments are short-staffed because of tight budgets. Busy sales professionals have little or no research & marketing support.
With TRAC Underwriting Tools, access unlimited research & marketing materials customized for your station and delivered on-demand via the web.
No longer saddled with producing their own materials, underwriting execs will have more time to call clients and close deals.
An innovative new service, TRAC Underwriting Tools leverages research & marketing experience and expertise through database and web technology.
TRAC Underwriting Tools make it cost-effective for any size public TV station to have research-based, presentation-quality underwriting materials.
Underwriting materials to help you compete with commercial stations and cable networks. Show clients your marketing sophistication and the media value of public television.
Click here to download a more detailed deck that explains TRAC Underwriting Tools.
UNDERWRITING TOOLS
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Demo Rankers
Station's top-rated programs for specified demos within individual sweep periods, for client presentation or internal use. View More -
Program 1-Sheets
Station's complete underwriting inventory of individual programs in graphical presentation separate 1-sheets.View More -
Genre-Daypart 1 Sheets
Station's complete underwriting inventory grouped by genres within dayparts in graphical presentation separate 1-sheets. View More -
Qualitative Research
Compares public TV viewers, cable viewers and non-public TV viewers across key product categories in graphical presentation 1-sheets. View More -
On-Air Proposals
Interactive presentation document that calculates on-air costs & delivery and produces an on-air client flight schedule. View More -
More Research
Essential set of research reports, analyses and tools that provide market intelligence on station's inventory, clients and competition. View More -
More Services
Additional underwriting support services including Production Sponsorship Packages, Training & Consulting, and Communications. View More